Iconic luxury house and bastion of British tailoring launches new space in FLANNELS
Passing through the polished entrance of FLANNELS Leeds last week, I witnessed something unprecedented in British luxury retail—Gieves & Hawkes, the standard-bearer of Savile Row tailoring since 1771, opening its first-ever store-in-store concept.
The 600 sq ft space, nestled on the second floor among luxury giants like Burberry, Alexander McQueen, and Tom Ford, instantly transported me to the hallowed halls of No.1 Savile Row. The elegant aesthetic—all rich woods, understated lighting, and impeccable attention to detail—creates an unmistakable sense of heritage that feels both timeless and thoroughly modern.
This North-East debut isn’t merely a new location; it represents a watershed moment for a brand that has defined British luxury for over 250 years. Speaking with staff, I learned this opening signals the beginning of a wider regional expansion strategy, acknowledging a sophisticated clientele outside London seeking the craftsmanship and authenticity that Gieves & Hawkes embodies.
There’s a certain poetry to this Leeds location. As Michael Murray, CEO of Frasers Group and owner of Gieves & Hawkes, explained: “For centuries, Gieves & Hawkes has sourced tailoring fabrics from Yorkshire, making this opening in the heart of Leeds especially meaningful. Situated within the new FLANNELS flagship, this store-in-store enables Gieves to showcase its quintessentially British luxury house alongside some of the most desirable brands in the world.”
He continued: “This new location offers Leeds consumers the opportunity to experience Gieves & Hawkes craftsmanship firsthand, thanks to the dedication and expertise of our in-house master tailors, combining heritage and modern elegance in a truly unique setting. This opening marks an important step forward in our growth and reflects our ongoing commitment to British luxury.”
The service experience is precisely what one would expect from a brand of this caliber. FLANNELS customers can explore both made-to-measure options and the Spring/Summer 2025 ready-to-wear collections with guidance from expert staff. What particularly impressed me was learning that these associates receive comprehensive training at the No.1 Savile Row headquarters, immersing themselves in the rich history of Gieves & Hawkes and the nuances of refined menswear and tailoring.
This represents an exciting new chapter not just for Gieves & Hawkes, but for British luxury as a whole—proof that exceptional craftsmanship needn’t be confined to London, and that discerning customers throughout the UK deserve access to the very best.
Visit the Gieves & Hawkes Store-in-Store at
115 – 126 Briggate Leeds LS1 6LX
Find Gieves & Hawkes Online:
www.gievesandhawkes.com
