On August 6th, the rooftop of Plato in Amman turned into a sea of color, laughter, and style as Carried By Her made its debut. This wasn’t just a fashion launch — it was a love letter to heritage, memory, and bold self-expression.
The collaboration between SeeMe (@seemedh) and Peter & Black brought to life an African-inspired fusion where each handbag and gold-plated jewelry set felt like it had a heartbeat of its own. Every piece was handmade, hand-stitched, and infused with meaning — a celebration of two mothers, two sons, and one shared journey of remembrance and protection.
Carried By Her
About SeeMe
Born from a deeply personal story, SeeMe was founded in honor of designer Abdallah AlZaghal’s late mother. The brand’s first collection, Mother, was inspired by her eye — a symbol of protection and love — and quickly became the heart of SeeMe’s identity. Since launching in December 2024, SeeMe has become known for its high-end handbags and accessories, blending heritage with modern luxury, all crafted with meticulous attention to detail and a commitment to storytelling.
Guests mingled under the warm summer sky, models gracefully moving between them, carrying vibrant handbags and wearing gleaming accessories that caught the light just right. It was intimate yet electric, refined yet full of playful energy — a perfect match for the theme “Africa Meets Asia.”
From the rhythmic beats to the bold prints and the joyful conversations in every corner, the night left no doubt: Carried By Her wasn’t just shown, it was felt.
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